Got PMS? Drink Milk.

Got PMS? Drink Milk.

by
Abby Zimet

Using taglines like "We can both blame myself," the folks who brought us "Got Milk?" have a new ad campaign, ostensibly addressed to men, arguing that the calcium can help reduce the symptoms of premenstrual syndrome in those crazy creatures, the women in their lives. Hackneyed sexist condescension, much?

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