DECEMBER 14, 2006
12:30 PM

CONTACT: WakeUpWalMart.com
Chris Kofinis of WakeUpWalMart.com, 202-486-6422

WakeUpWalMart.com Releases Powerful Faith Ad -- 'Would Jesus Shop at Wal-Mart?'
Over 130 Evangelical Christian Leaders Send Letter Calling on Wal-Mart to Follow 'Golden Rule' This Christmas

WASHINGTON - December 14 - Beginning today, as part of the 2006 "Hope for the Holidays" campaign, WakeUpWalMart.com released a new faith-themed TV ad campaign, entitled "Search Your Heart."

The new TV ad, which is headlined by Pastor Joe Phelps, a Baptist minister from Louisville, Ky., raises the moral question of whether or not, especially during the Christmas season, people of faith can ignore Wal- Mart's exploitation of its workers and their families. The spot ends by calling on people of Christian faith to "Search your heart. If these are Wal-Mart's values, would Jesus shop at Wal-Mart? Should you?"

The 30-second TV ad will be running in over 25 states and 43 media markets across the country beginning Thursday, Dec. 14.

As part of the group's faith-based holiday campaign, WakeUpWalMart.com also released a joint letter with the Baptist Center for Ethics, signed by over 131 evangelical leaders that calls on CEO Lee Scott to make "Wal-Mart a Golden Rule company, one that is mindful in reflecting the best of Christian values and one that seeks a higher standard for its employees and their families." The letter to Lee Scott is part of WakeUpWalMart.com's new faith-based initiative called "America, Pray for Wal-Mart to Change."

"When we celebrate Christmas, we mark the birth of Jesus Christ who gave the moral imperative of the Golden Rule, a rule that should challenge Christian consumers to consider where they shop, and that should challenge Wal-Mart to change its corporate practices for the better," said Robert Parham, executive director of Baptist Center for Ethics.

As part of the 2006 "America, Pray for Wal-Mart to Change" initiative, families and children of supporters of WakeUpWalMart.com, as well as community leaders and local leaders of faith, will hold local candlelight vigils and a day of prayer at Wal-Mart stores in over 40 cities and 24 different states, including Florida, Alabama, Texas, Arkansas, Louisiana, South Carolina, North Carolina, Virginia, Mississippi and Missouri.

The "Search Your Heart" TV ad can be viewed in its entirety at http://WakeUpWalMart.com. A copy of the joint letter, with signatures, is available by contacting WakeUpWalMart.com.


"Search Your Heart" TV Ad Script

Pastor Joe Phelps: Jesus said, "Do unto others as you would have them do unto you."

But if these are our values can we continue to shop at Wal-Mart without insulting God?

Knowing that Wal-Mart has repeatedly broken child labor laws, is being sued for gender discrimination, and leaves over half of their employees and families without company health coverage.

So as we celebrate Christmas together, search your heart. If these are Wal-Mart's values, would Jesus shop at Wal-Mart?

Should you?