Media Matters for America
DECEMBER 16, 2004
11:37 AM
CONTACT: Media Matters for America 
Melissa Salmanowitz, 202-756-4109 or Accepts Sinclair Challenge: 'We'll Gladly Send an Email with a Sinclair Message'; Broadcaster Compares Itself to Advocacy Organization

WASHINGTON -- December 16 --, a supporter, today accepted a challenge issued by the Sinclair Broadcast Group to give Sinclair the opportunity to produce a message that would email to its members.

On Tuesday Dec. 14, Media Matters for America -- supported by, MediaChannel, Working Assets, Robert Greenwald (director of the film Outfoxed), Campaign for America's Future, Free Press, and AlterNet -- launched a nationwide campaign to expose the conservative slanting of Sinclair television news programming. The groups focused their protest on Sinclair's airing of a daily news commentary, "The Point," read by Sinclair vice president Mark Hyman, while providing no opportunity for progressive counterpoints. The groups asked activists to contact advertisers on Sinclair stations to enlist them in the campaign to get Sinclair to provide balance to "The Point."

Hyman, in an interview with Broadcasting and Cable magazine on Tuesday, issued a challenge to "As soon as allows me to use their email lists and post to their Web site, maybe then we will have a conversation," Hyman said.

"If Sinclair will agree on a way to share its license to broadcast into millions of homes, we'll gladly send our members an email with a Sinclair message," said Eli Pariser, executive director of In accordance with the terms of the license agreements for the 62 television stations it owns or operates, Sinclair Broadcast Group is able to broadcast over the public airwaves at no cost. In return, Sinclair has a responsibility to provide reasonable opportunity for the discussion of conflicting views on issues of public importance.

"The largest owner of television stations in the country is now equating itself with an advocacy organization, rather than a media outlet," said David Brock, president and CEO of Media Matters for America. "This highlights a pattern we've seen with members of the conservative media attempting to draw false equivalencies in order to support their arguments. The real issue is that Sinclair Broadcast Group is abusing its stewardship of the public airwaves by not providing airtime for opposing viewpoints."

The vehicle for this campaign is a new website,, where citizens can register concerns directly with companies that advertise on Sinclair stations. In just 48 hours, more than 51,000 people visited the site and sent approximately 18,000 emails to advertisers.