MADRE Supports Decision of Ms. Magazine to Decline Ad

FOR IMMEDIATE RELEASE
January 23, 2008
10:52 AM

CONTACT: MADRE
Diana Duarte, Media Coordinator (212) 627-0444;
email: media@madre.org

 
MADRE Supports Decision of Ms. Magazine to Decline Ad
 

WASHINGTON, DC - January 23 - MADRE supports the decision of Ms. Magazine to decline a paid ad from the American Jewish Congress (AJC) featuring three prominent Israeli women along with the text, "This is Israel."

The mission of Ms. is to report on US and global struggles to combat sex discrimination and oppression and to provide feminists with the information they need to take action to win equality for women and girls. The AJC ad does not further this mission and the magazine only accepts advertisements that do so. In fact, the AJC (formerly a liberal organization) today espouses hardline neoconservative politics that are clearly at odds with the rest of Ms. Magazine's mission "to promote women's equality, social justice, sustainable environment, and non-violence."

The AJC claims that Ms.' rejection of its ad amounts to "hostility to Israel." But longtime readers of Ms. know that the publication has long provided a platform for Israeli women. Indeed, the last 16 issues have included 11 articles about prominent Israeli women and the feminist movement in Israel. In fact, the issue in which the AJC ad was to run includes a two-page article on Vice Prime Minister and Minister for Foreign Affairs Tzipi Livni, one of the women featured in the ad.

Women in Israel, Pakistan, India, the UK, and other places where a few women occupy positions of power know that women leaders don't necessarily achieveóor even supportógender equality for the majority. Yet, the AJC's portrait of three high-powered Israeli women accompanied by the text "This is Israel," perpetuates that very fallacy.

By featuring photos of Israeli Supreme Court President Dorit Beinish, Knesset Speaker Dalia Itzik, and Vice Prime Minister and Minister for Foreign Affairs Tzipi Livni, the AJC ad carries an implicit statement of support for the Israeli government. It is not the role of Ms. to endorse Israel or any other government.

MADRE is an international women's human rights organization that works in partnership with community-based women's organizations worldwide to address issues of health and reproductive rights, economic development, education, and other human rights. MADRE provides resources, training, and support to enable our sister organizations to meet concrete needs in their communities while working to shift the balance of power to promote long-term development and social justice. Since we began in 1983, MADRE has delivered over 22 million dollars worth of support to community-based women's organizations in Latin America, the Caribbean, the Middle East, Africa, Asia, the Balkans, and the United States.

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