WASHINGTON - July 17 - Statement of Gary Ruskin, executive director of Commercial Alert, about CBS’s plans to advertise its TV programs on eggs.

“The CBS fall lineup must be pretty rotten if they have to scramble for viewers like this.”

“CBS executives must be as desperate as the housewives on ABC. They must be shell-shocked and cracking. They have to pull stunts like this when their programming isn’t egg-cellent.”

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