The SUV-driving, stun-gun-wielding housewife is coming to a suburb near you. In Arizona, Tupperware-style Taser parties have become all the rage, thanks to the enterprising savvy of saleswoman Dana Shafman, founder of Shieldher Inc.
Shafman’s little soirees aren’t just popular, they’re also highly profitable. Over light conversation and snacks, women are invited to handle the palm-sized C2, the latest (and smallest) civilian version of a Taser stun gun. The C2 is also the most affordable Taser to hit the market, starting at $299.99-with an option to upgrade the C2 with a $50 laser beam to better the chances of debilitating a human target. Because practice makes perfect, the women in attendance are encouraged to grab a C2 and take turns shooting at a cardboard cutout representing a male attacker.
“I felt that we have Tupperware parties and candle parties to protect our food and house, so why not have a Taser party to learn how to protect our lives and bodies?” Shafman told the the Arizona Republic. Shafman projects that the parties will be held in at least a half-dozen other states by March.
The C2 comes in four iPod-matching metallic colors: “Hot pink” has been the top seller since the weapon hit the consumer market last summer. While the company admits that men, too, might benefit from carrying the mini-stunner, Taser’s marketing strategy has been directed at the phobic and fashion-forward female consumer.
Last July, the New York Times previewed the C2’s debut with a feature article titled, “Feeling Secure With a Little Shocking Pink.” Accompanying the article was a glamour-action photo of Taser International President Kathy Hanrahan with the weapon in hand. Hanrahan made no bones about the C2’s direct marketing strategy and conceptual design: “It’s a woman’s product,” she said.
In a number of promotional media appearances and technology conference presentations since that time, Taser officials have even gone so far as to dub the C2 the “Lady Taser.”
“When you’re going out to a nightclub or you have the device clipped onto your belt at a business meeting, you don’t want to look like Dirty Harry,” company spokesperson Steve Tuttle told ABC News last summer.
In what could have easily passed as a terribly tacky infomercial, ABC News ran a December 2007 “Money Matters” segment praising the palm-sized stunner as an exciting holiday gift for women, in which anchor Laura Marquez described the C2 as a “Taser with a softened look.”
Despite a plethora of headline-making news over the course of the year-including the notorious “Don’t Tase Me, Bro” incident during Sen. John Kerry’s (D-Mass.) University of Florida speech in September 2007-ABC News showcased Taser’s own video montage of alleged male criminals being stunned into submission. For the ABC News segment, the network opted for a large-font text banner to accompany the images: “Tasers Sold to Protect Women.”
None of those video snippets actually depicted women being attacked, and the network’s Taser-friendly sloganeering (and Marquez’s ridiculously soft-balled questions) didn’t seem coincidental in the least.
The Scottsdale, Ariz., corporation has spent years honing a relentless public relations campaign-complete with a Rolodex of at-the-ready medical, legal and law enforcement stun technology “experts”-that seems to have convinced many news outlets that Taser’s word is gospel truth.
The success of Taser’s C2 sales over the past several months can largely be attributed to the company’s aggressive strategy to play on women’s worst fears of assault and rape. While the C2 might look cute, it is utterly debilitating-a serious step up, as it were, from older self-defense products like mace and pepper spray.
Just as with the “professional” model, a triggered mini stun gun shoots out two, thin nitrogen-fueled wires with dart-like tips that penetrate clothing and embed in the skin. These darts are juiced to deliver an incapacitating 50,000 volts of electricity for 30 uninterrupted seconds-ostensibly to allow the Taser-wielder to make a quick getaway.
Aside from the various bells and whistles that would appeal to paramilitary-minded weapon owners, the key difference between C2s and the much more costly civilian and “professional” versions of X-26s is that they enable the “stunner” to shock the “stunnee” over and over again.
Whether we’re talking about cutesy mini-stunners, or their beefed-up big brothers, Taser has become a household name and a veritable pop culture phenomenon rooted in either opposition or celebration of this futuristic weapon that was once but a gleam in Gene Roddenberry’s creative eye. (Unlike the Taser, the sci-fi Star Trek “phaser” could specifically be set to a specific stun level, all the way up to a deadly jolt.)
Devoted Trekkies with “Set Phasers to Stun!” T-shirts were likely never the cool kids on the block, but “Don’t Tase Me, Bro” bumper stickers and T-shirts are a different story. Some are wearing the shirts to express their outrage toward the prevalence of Tasers in use by “campus cops” on college, high school, middle school and even elementary school grounds-as well as in political demonstrations as a terrifying method of crowd control.
But you might be just as likely to spot a clean-cut fraternity member wearing the same shirt-only to find that he hasn’t given a thought as to whether being hit repeatedly with 50,000 volts of electricity should be considered an act of torture.
There’s been no shortage in the blogosphere of people poking fun of Andrew Meyer’s appeals, moans and screams that accompanied the University of Florida incident. Indeed, sites like www.dont-tasemebro.com are further proof of the ways in which even the most serious issue can be trivialized and depleted of its power. Why pass up a perfect opportunity to make a bit of money ($29.95 per T-shirt, to be exact) on a popular slogan, even if it originated in the pleading moments before the sickening crack-snap-sizzle sound of a Taser shooting electrified darts into a person’s skin?
Taking outright pleasure in the pain the weapon can inflict, the popular TV series “24″ seems to have developed a love affair with this kind of weaponry. At least two “terrorists” have been stun-gunned thus far, in addition to Abu Ghraib-style electrical torture during interrogations.
Even low-budget Asian martial arts movies shown in the United States feature the occasional stun gun stunt, alongside more familiar, high-flying punches and kicks.
People who have been tased often liken the experience to the sensation of dying-something that does not seem like an exaggeration in light of at least 250 Taser-related deaths in the United States since 2001, according to Amnesty International. The U.N. Committee Against Torture recently determined that the use of Tasers “causes acute pain, constituting a form of torture.”
Until recently, reports of Taser-related incidents and deaths have tended to involve men, typically described by police as having behaved in deranged and/or dangerous ways before being stunned.
But what once amounted to a few reported Taser encounters per month has now taken the shape of daily accounts throughout North America, including several high-profile deaths in Canada.
Last September, the death of a non-English-speaking Polish immigrant at the hands of inexplicably aggressive, Taser-wielding Royal Canadian Mounted Police at the Vancouver Airport drew international outrage when a bystander’s cell phone footage thwarted initial “official” efforts to downplay what had happened.
Increasingly, people being stunned aren’t just people with limited English-speaking skills; they’re also children, teenagers, the elderly and the disabled. In fact, with astonishing frequency, police are using Tasers on women and girls.
In November 2007, for instance, Chicago police tased an 82-year-old woman with dementia.
Last June, a homeless woman died outside an Oklahoma City shelter after she was thrown on the ground, handcuffed by police and then tased while incapacitated.
In Green Cove Springs, Fla., the family of an agitated 56-year-old wheelchair-bound woman filed suit last February after watching police shock her 10 times in response to their request for assistance. Her death was ruled a homicide.
Ohio has become an unexpected epicenter of the use of Tasers against women and girls. Last May, Crystalynn Coker, a 17-year-old African-American student was tased in Monroe, Ohio, when she refused to back down from a racist verbal barrage by a fellow student and staged her own form of a one-person, nonviolent sit-in after her teacher ordered her out of the classroom. According to Coker and her family, a police officer was called in without any justifiable cause to physically remove her from the room. Once the officer pulled Coker from her chair, he handcuffed and tased her three times without any explanation before, during or after the attack.
In the town of Warren, Ohio, footage emerged in September 2007 of a policeman shocking 38-year-old Heidi Gill repeatedly. In the video, Gill is shown crawling, moaning and pleading desperately as she tries to get away from the apparently trigger-happy officer. Footage shows Officer Rich Kovach handcuffing and dragging Gill’s body around during much of the ordeal, which is now under investigation.
One of the strangest overreactions involving Taser use occurred in, of all places, a Best Buy electronics store in Daytona Beach, Fla. Amid frenetic rush of pre-Christmas shoppers, 35-year-old yoga instructor Elizabeth Beeland had been waiting in line to purchase a CD player with her credit card. When her cell phone rang, Beeland stepped outside the store’s noisy environment to have a brief conversation. Although she left both the CD player and credit card with the cashier, the clerk somehow concluded that Beeland might be using a stolen card, and called police officer Claudia Wright over to handle the situation. Beeland took umbrage at the accusation, and raised her voice. Wright threatened to arrest her if she didn’t stop yelling. In what has become an increasingly familiar scenario-the rapid escalation from an initial encounter with a civilian, culminating with the infliction of horrendous pain, sometimes within just a few seconds-Wright opted to use her X-26 over any number of more logical alternatives. On the surveillance tape, Beeland is seen trying to back away from the Taser-wielding cop, then falling to the floor in obvious pain after the stun gun wires pierced her flesh.
Worse yet, Tasers have already begun to be used in robberies, domestic violence and hostage situations.
Among other disturbing reports, a serial rapist in Modesto, Calif., kidnapped and brutally raped a 27-year-old woman in August 2006 after stunning her with a Taser.
For the sake of those schmooze, stun and sales parties, they might do well to keep this kind of information under a tightly sealed Tupperware lid.
Silja J.A. Talvi is a senior editor at In These Times, an investigative journalist and essayist with credits in many dozens of newspapers and magazines nationwide, including The Nation, Salon, Santa Fe Reporter, Utne, and the Christian Science Monitor. Her book, Women Behind Bars: The Crisis of Women in the U.S. Prison System was published in November 2007 (Seal Press, an imprint of Perseus.)
© 2008 In These Times
They better pass some laws regarding Tasers. For a start, assault with a deadly weapon.
It would be useful to test everyone applying for a position with power - especially OUR PRESIDENT - to determine if they derive pleasure in inflicting pain and/or harming others. Then we wouldn’t have to impeach Bush, we could just throw him out as unfit for office.
kathyodat
All you have to do is claim imminent danger after using a taser, and you are good to go. Tasers are not regulated and the MSM has done a pretty good job of conditioning the public into thinking that a taser is a relatively safe thing to use on someone.
We just had a local story in our state about handguns also being sold with hot pink grips. That guns and tasers are marketed (successfully) to Moms as fashion accessories (and at “parties”) is another sign that civilization (and perhaps motherhood) is being assaulted. What do you tell your kids when they see your new hot pink weapon? That it’s a dangerous world out there, and that’s why you chose a valentine-pretty color? Do you also tell them that Mommy just increased (perhaps dramatically) her own chances of going to prison–if she gets in a bad mood and makes a serious judgment error with one of these things she was sold on impulse (when she should have said “No thanks, I don’t need that.”)?
It shows what a sick society we have when we come up with shit like this. Using fear to sell a product while trying to make it fashionable. Only America could come up with something like this. We imitate our government which is the most violent government in the world. How ironic it is that this is a personal protection product. But, how many more home and lifestyle products can we consume before we consume ourselves?
Hoa binh
And what will be the future response of a potential “stunnee” be when he/she sees that a potential “stunner” is armed with a taser? I just see an escalation of violence here, shoot first, ask questions later.
It seems to have become a fashion with cashiers, tellers and receptionsists to act as if the customer is out of control at the slightest irriration shown by the customer.
The customer is now at the mercy of these morons, and the police want nothing more than to whip out their sado-machosistic dildos.
That will never change. I am not sure how these idiots are trained, and how they are serving and protecting.
The customer does not have a right to be upset?
Give me a break, Mr. Corporation Shill
The explosion in taser usage in USA is an absolutely TERRIBLE development. In the “old days” we would argue about disagreements in public places like shopping malls, big box stores–anywhere in public. Blow off steam, sort it out and that was that. But now this weapon appears: now, you risk being tasered if you argue with a sales clerk or cashier! Any time you raise your voice because you feel you’ve been ripped off, or otherwise taken advantage of, the other person could quite possibly taser you. Think of the usually rather clueless security people at stores, the bank, etc. with tasers. Do these people have better judgement? They are poorly educated, and no, they shouldn’t be armed with a weapon like this. Imagine the implications: disagree with a meter maid giving you a parking ticket, and begin to argue with her…and she warns you “I will taser you if you don’t calm down”…this is a terrible development. In a real sense this weapon stifles not only free speech, but furthers the current atmosphere of fear and alienation in our public spaces. The potential for abuse of this weapon is obvious: you have a disagreement with somebody, anywhere and they pull out a taser and shoot you. It’s your word against theirs. They can claim you threatened them, blah blah blah, even though you didn’t. The taser, like all things Bush, is another example of the terrible direction that the USA is heading socially and politically. Mock advertisement for the taser: “Don’t sort out your differences with customers, neighbors, or overly expressive folks–just taser them and be on the safe side!”
Has anyone come up with a Taser-proof vest?
I wonder if tasers are as effective on the extremeties… arms, legs, etc.
If so, I suggest we find a conductive material the taser can’t pierce…
Unlike apparently everyone else who posts here, I think people should have the right to own a taser, provided they follow the same rules/regulations as if it was a gun. The Founding Fathers claimed people were born with rights - life, liberty, etc. Self defense is a fairly basic right. Where society has a right to limit it is when self-defense threatens innocent parties. So no nerve gas, napalm or claymore mines. How far the restrictions go is a matter of debate. But since we currently allow lethal force to be used, it becomes hard to deny people a taser.
From what I’ve read, the taser they’re selling (in leopard print, designer colors, etc.) has one very serious drawback. It’s a one shot deal. You miss, your assailant will be really ticked off. It assumes there will only be one attacker or that you can hold them all off because no one wants to be the one who gets tased. But again, one shot, you use it, you have no more deterrent. The brochure referred to a 30 second recharge cycle. Too long to wait during a fight, too soon for it NOT to be used against the owner. (if it took a day, I’d expect the attackers would beat a person over the head with it and not wait a day for it to recharge)
I liked the idea from another taser story thread - a poster suggested the taser call 9/11 every time it is used. Here’s another: every time the taser is used, a picture is sent too. In any legitimate use of a taser, these would be welcome features.
People say tasers can be misused. Well duh. Pretty much anything can be misused. Knives get misused all the time. We still allow people to own knives. We allow lethal force in self-defense. How is a taser worse? We let little kids kick would-be rapists in the groin. Is that not inflicting great pain? Is that not the word of a kid against an adult?
The worrisome thing about designer tasers is that it makes them look fuzzy-soft, when they are weapons that should be treated as lethal weapons. So for that, a serious class in the use of force should be mandated. Licensing. Re-certification even. The police should treat taser shootings as if it was a gun not a taser.
America, land of the free. If a gun dealer wants to sell pink .22 guns to women, that dealer is free to do so. Not really a governmental right to mandate fashion-sense. If a taser dealer wants to sell polka dot tasers, the dealer has a right to do so. If the dealer wants to sell to women, that’s OK too. Just not to Brittney Spears, please. (who, btw, doesn’t appear to be person who should be allowed anything more lethal then plastic spork or drive anything heavier then a bicycle. And even then, only on private property. With supervision.)
I read this thing with mounting horror. What this indicates about the sickness of our society is hard to face. Do people not see that these women will use their pretty pink tasers on boyfriends they suspect of cheating, and on children when they “act up”? And that the rapists these women suppose themselves to be buying protection against will be carrying tasers of their own, the better to subdue their victims? that oppressive husbands will certainly need tasers in colors other than pink to punish their wives without those telltale marks? I’d like to at least believe that the horror stories at the end are all aberrations and that the perpetrators will lose their jobs…but that doesn’t seem to be how things go in this society. As Derrick Jensen says, one of our cardinal rules is that violence by those higher on the socioeconomic power scale against those who are lower is not only justified, it’s essentially invisible, while violence by those who are lower against those who are higher is brutally punished and condemned.
Ah, Taser. The indispensible domestic appliance.
An episode of the “The Simpsons” depicted the entire family punishing each other with jolts of corrective electrical energy.
[It’s darker and edgier sister cartoon, “The Dimsons” portrayed a paranoid shopaholic mother purchasing a Taser, for each room, with obvious hilarious, instructional and deadly results.]
Solution:
Make it illegal NOT to have a taser.
“This tape ( American Empire ) will self-destruct in 30 seconds.”
Doesn’t it make one proud, good ole american knowhow ready to make us safe against every threat and then some. The NRA must be kicking themelves all over the plot that they hadn’t used the tupperware party method to sell those sell protive units. I think the great protector and his flock of repugs should pass a law that every child born in this country shall be presented with a handgun and a taser, paid for by the guvmint, which can be picked up and registered in their name when they learn to read and write. What a safe haven this nation under God will be , we will have a migrant problem as they flock to our shores from across the waters.
A reality TV show about tasers can’t be far behind.
What a country!
It will be difficult not to find it fitting when the first taser-assisted rape is committed. Specially if the woman is a taser owner herself.
No wonder after 7 months I can’t get any women to join my local Chapter of my Peace group. They are all having Taz parties, “Oh, Chelsea how adoria in pink, ZZZZZAAAAAPPPPPPPPPPPP, Chels, ya ok?, Chelsea?, one of you call 911, please, Shioban call NOW!”
I thought Recruitment Center Obstructing, not paying Taxes and bugging hell out of my Rep. and Senators would do the trick…..
Only in America…
Weren’t switchblades (flick knives, spring knives) outlawed because they were considered too dangerous? How quaint!
I’m hoping that the Peru Trade Promotion Agreement will facilitate a flood of user-friendly curare-tipped dart blowguns into the US, too.
It’s all about the inalienable right to self-defense, and the enthusiastic copulation of this right with the Free Market. What could be more purely Amerikan? Including the inalienable right of tough-minded Amerikans to damn the consequences!
> It will be difficult not to find it fitting when the first taser-assisted rape is committed.
> Specially if the woman is a taser owner herself.
… fitting when the first knife-assisted rape is committed… especially if the woman owns a knife.
… fitting when the first crime is committed … especially if the victim is law abiding but with a vain sense of fashion.
Some people may find it difficult to “not find it fitting”.
I don’t find it difficult to “not find it fitting”.
I find it impossible to find it fitting.