When a 'Rescue' Is Not: Bank of America Buys Countrywide
When Will 'Rescue Me' Become A New National Anthem?
rescue |ˈreskyoÃ…Â|verb ( -cues , -cued, -cuing ) [ trans. ]
save (someone) from a dangerous or distressing situation
an act of saving or being saved from danger or distress
New York, New York: Who doesn't love the idea of a dramatic rescue--like saving a child who fell in a well, bringing miners out of danger from a hazardous hellhole, or the courage of that hero who jumped on the subway tracks to safeguard a passenger in the way of a speeding train?
We appreciate rescue helicopters, rescue squads in fire departments---New York has a big fully equipped van called "Rescue One,"-- or the daily bravery of the Coast Guard plucking unskilled seafarers from turbulent waters. The more risky the rescue, the more we like it.
But now even a self-interested maneuver by America's biggest consumer bank (net work $175 Billion) is being cast in a heroic light as in the "rescue" of America's biggest mortgage company, Countrywide Financial, by the Bank of America. (NY Times headline: "Bank is Seen as Rescuing Giant Lender.")
When the four billion dollar deal was leaked to the media, the markets were ecstatic and the share price went up. The acquisition crazed BOA which, thanks to new bank-friendly laws and deregulation, went from being a Western institution to a national one, was said to be acting to prevent the collapse of a company vital to saving the national economy.
"My hero?"
Actually, the Bank had invested two billion in Countrywide last August which was then seen as a great deal. They had paid only $18 dollars a share for 16% of the company. But the value of that investment fell by nearly half in just a few months. As the housing market went into free fall, Countrywide did as well with 7.2 percent of the loans they were servicing in serious arrears. Foreclosures on their properties had doubled. Their $11.5 billion dollar credit line was just about gone. Wall Street turned off the money pump. The company had $15.5 billion in debt maturing this year.
The vultures were overhead. Lawsuits were flying and investigators were at the front door with subpoenas charging predatory and discriminatory practices. They were already laying off thousands of their 51,000 people. This was forcing the Bank of America to do the same.
What should BOA do? Write it off, or throw "good money after bad"? They had a better idea-prey on their weakness, and take over their business. They knew that when one of BOA's large investments got into deep trouble, BOA could also get into trouble. So, if Countrywide went down, as many feared and some predicted, that could dent the Bank's other ambitious and often avaricious strategies.
BOA smelled a firesale.
Countrywide was going down. The LA Times reported: "the market in the first three days of this week marked down the value of the business by an average of 15% a day. The stock reached an 11-year low of $4.43 at one point on Wednesday."
"You can't have too many 15% down days before a company's market value nears zero. That message had to be coming over loud and clear at Countrywide's Calabasas headquarters."
BOA played the calvary over the hill, swooping in to make an all-stock deal, offering less than $10 a share. And just for making the offer, their own stock price went up 56 cents a share, thank you very much. The deal will close after the Federal Reserve Bank's next rounds of expected rate cuts so money will be even cheaper then. Brilliant. The bank also knew from one of its own studies that the housing slump will persist well into 2010. But when it ends, they will emerge as king of the housing hill.
In fact, the SEIU union has opposed the deal arguing it leads to more economic concentration, which is bad for consumers. And it could lead to more mergers, says Jim O'Shaughnessy of O'Shaughnessy Asset Management: "I would not be at all surprised to see another half-a-dozen (similar transactions), I would not be at all surprised to see more (subprime) write-down."
Nevertheless, according to our laudatory press, Countrywide had been "rescued." CEO Anglelo R. Mozilo kept his job for the rest of the year and will walk away with more than half a billion bucks when you factor in his generous compensation, options, and $72 million "exit package."
Mozilo who has been called snake and snake oil salesman, was branded a "rogue" lender by the Center for Responsible Lending, an advocacy organization. Unfortunately, most of the news reports did not report on the dismal experience of many of his customers See this website for some: http://www.countrywidehomeloansucks.com/
A week ago, I was on a panel on subprime lending with New York Senator Chuck Schumer who said he wanted to see Mozilo "boiled in oil-figuratively." He added, "if he doesn't like it, 'TFB'." Translation for those not from Brooklyn: "Too F*cking Bad."
Them is fighting words.
But Mozilo is likely to be boiling instead on some beach in the Caribbean.
Unlike millions of families facing foreclosure nationwide, he has been "rescued."
For the rest of us, rescue is not in sight.
A day later when it was clear that this one transaction could not turn around a failing economy in recession, the stock market dropped by over 200 points. The housing crunch, the credit crunch, and the debt burden are still with us as legitimate worries about the economy become the top concern for voters.
Last week, the Wall Street Journal reported that consumer borrowing and credit card balances are at record highs. Consumer spending now represents two thirds of all economic activity. Driving this is all the debt we are shackling ourselves with.
In the days before its bubble burst, Countrywide was a paragon of optimism projecting ever rising housing prices. As long as everyone was making money, few questions were raised. Now everyone is asking questions that have so far have produced few answers.
Last week, at his annual Wall Street Project, Jesse Jackson was demanding the formation of new government financing mechanisms like the ones that helped end the depression and bail out the S & Ls. He wants lenders to "restructure loans, not foreclose on homes."
In this election cycle, and with Bush still in office, it seems unlikely that a rescue plan for America is in the offing unless people push for one. Remember: the finance industry, along with real estate interests are the two leading financiers of politicians.
It is the banks that are getting the bailouts, not victimized homeowners. They now even want relief from consumer-protection regulations they consider too costly or cumbersome to enforce. More billion-dollar write-downs are in the offing as joblessness rises along with the cost of home eating oil and just about everything else.
When media outlets were hyping the holiday shopping season with upbeat coverage to help advertisers, consumers were staying home. Commented macroeconomist Ellen Zentner on the final sales report: "It shows that the US economy absolutely tanked in December."
So much for believing what you read in the press!
BOA branches and ATM machines have spread like acne across the country with one storefront opening in my neighborhood two weeks ago. In the last two years, eight banks have opened for business in an eight block shopping avenue as the financialization of our society continues unchecked.
New Year's prediction: you will see more protests against financial predators in the year ahead. Does anyone remember the Santa Barbara insurrection against the Bank of America back in 1970. A poster celebrating those times cames in the form of a colorful BOA check. Only this one had the news photo of the local branch burning.
That symbolic act did not change bank practices. In those days, the slogan was "Don't Bank on Amerikkka." In a metaphorical sense, it is the country's economy that is burning now. Don't bank on easy fix. It's time for musicians to do a new anthem a la "We Are The World." Only this time, it should be aimed at Americans. How about a remake of that old Fontella Bass tune, "Rescue Me?"
News Dissector Danny Schechter directed the documentary In Debt We Trust (Indebrtwetrust.com) and wrote the e-book SQUEEZED (Coldtype.net) Comments to Dissector@mediachannel.org
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40 Comments so far
Show All********MORE BREAkING NEWS*******
Today on NPR, they said that China is no longer interested in the possibility of investing their money in CitiBank. Apparently, a rescue for CitiBank with the use of their Sovereign Funds doesn't excite them.
****************BREAKING**************
Kucinich won the lawsuit!!! Judge ordered that Kucinich was to debate on NBC in Nevada tomorrow or debate would be canceled!!! WAHOOOOO...
dmgreenaz January 14th, 2008 4:37 pm
"Wise up, it's not about what you can borrow; it's about what you earn. The Dims and Repulsives have you duped."
dmgreeaz,
It's not just about what we're earning, it's about how we're getting screwed and who is doing the screwing through legal channels developed specifically for the coffers of elite parasites.
Calvary is an Evangigilical church. Most of the brain washed flock want to see Isreal bomb Iran.
... BOA played the calvary over the hill...
I thought Calvary was a hill!
We're not in the middle of a crisis in lending/borrowing, we're in a crisis of wages. Would people be unable to pay or need to borrow their equity if their wages had kept up with inflation over the last 20 years? The productivity growth is going to stocks, CEOs, and mergers/acquisitions and not to the workers. The "inflation" figures are cooked to keep the cost of living adjustments artificially low.
Wise up, it's not about what you can borrow; it's about what you earn. The Dims and Repulsives have you duped.
they are turning our living standards into cash to pump into the bubble.
Hello Danny,
I have been wondering about Countrywide. When you consider that they immediately sold the sub-prime mortgages that they wrote to the big banks it makes me wonder if there wasn't some behind the scenes workings. Having major banks snap up these Countrywide loans lets these corporations off the hook for any criminal charges because they did not actually write the loans, Countrywide did. I wonder if there was some sort of behind these scenes maneuvering, maybe a deal that would ensure Countrywide that they would be bailed out afterwards. This purchase seems to me to be a big bail-out.
MiMiCcS January 14th, 2008 2:46 am
Thanks for your post MiMiCcs.
The general public is ignorant about the way this "fractional reserve" banking system operates. Most don't realize when they deposit money into their accounts, it automatically becomes an "asset" of the bank, a power only granted to banks. Once they claim our deposits as assets belonging to them, they can lend up to ten times the amount of money they have on reserve. They essentially are loaning an asset (money) that doesn't exist in our understanding of physical reality but have managed to create this illusion of reality through electronic lending. The wonders of technology!
Of course, this scheme is highly lucrative for bankers and their shareholders when borrowers are making their monthly payments. On the other hand, when borrowers start to default on their loans and banks have loaned up to ten times more than they have on deposit, it's going to create a huge problem when depositors want to withdraw their money in cash.
If the smaller and troubled lending institutions can't borrow from the Federal Reserve Bank to cover the withdrawals of their depositors, "we the depositors" are the ones who will lose out, FDIC insured or not. We would be lucky to get 5 cents back on each dollar if the bank were FDIC insured; our Federal Government is $9 Trillion in debt and sinking faster than at any other time in the history of this country.
Depositors and borrowers......beware!
Let's not forget that BofA is getting a giant tax-break for this action; no one knows yet how much they'll save in taxes, but it could total half a billion dollars within the first five years. See this link: http://money.cnn.com/2008/01/11/news/companies/sloan_countrywide.fortune/?postversion=2008011114
BofA is not doing this out of altruism.
MiMiCcS -- Thank you. Having any _real_ news about the economy is so much better than none
Between Big Finance and Big Pharma, how about the Little Guy, all the Little Guys?
Pols must rid us of the usury rates on Credit Cards and stop bailing out the Big Guys at the expense of the rest of us. (NOTE: that includes the wayward Telecom companies who allowed Big Brother to spy on us. Don't let them off the hook either!!) Namaste and Peace hugs!
Dissenting opinion alert:
I believe that this article completely misses the point. I further believe that BoA did the fiscally sound thing in snapping up an ailing company, however deserving of such financial ruin was Countrywide. With two billion already in the pot the choice was simple, write the loss off or buy the company at a firesale. A virtual no brainer.
I am somewhat heartened at those here who get the real problem; that the CEO of Countrywide is reaping tens of millions of dollars from his horrific stewardship of that company. I noted that another rather successful entrepreneur, Mark Cuban, noted last evening on the Bill Maher show that he too detests that there is personal profit in so much hardship for so very many. When CEO's are required to increase profitability each and every quarter the door is open to such slimeballs as this guy, especially when they pay no price for their ethically challenged decisions.
Our banking is built on an impossible contract. The Fed and commercial banks create money out of nothing from the debt assumed by government, consumers, corporations. However, they only create the principal, and not the interest. Where does the money come from to pay the interest? It's a ponzi scheme eventually doomed to fail, and the 512 billion in derivatives are the systems last gasp.
When you take out a mortgage, the money never existed until you took the mortgage out. Yet still, they have the nerve to require you to pay 2-3 times the principal in interest. Some might call this usury, since it was not like they were loaning you anything they had before you asked for the loan. They gave up nothing for your loan.
However, they did assume risk. Since under current accounting rules, if you should default and they can not recover the principal which was created out of nothing, the loan gets removed as an asset, the liability stays on the books, and so they must replace what they could not recover with something actually of value, like their profits, or some other asset. What to do?
Well, we could allow them to simply roll over the loan, and just keep the thing on the books even though it will never be paid back. Thats what they do with large customers. Remember, owe the bank 1 million, they own you, owe them 1 billion, you own them. I mean, it's not like they lost anything, and foreclosing on the house puts the other 80% of their loans at risk.
The other thing that could be done is simply have the government issue greenbacks, money they create that is free of debt, to pay the interest on all mortgage loans outstanding for the next 2 years or until the crisis abates. This puts money where it will do the most good, in the consumers pocket, averts a cascading economic collapse, and will not cause inflation over and above current levels. Why won't it cause inflation? Because the things people who have mortgages buy are in plentiful supply. The inflation of today is largely a result of higher food prices, oil and energy prices, housing costs (property taxes and insurance due to higher home prices to be followed by higher mortgage payments with deflating homeprices), health insurance and health care costs, tuition costs. Since salaries are declining in real terms, reducing the interest burden on consumers frees up money that can be spent on food, clothes, health care.
In fact, this could be applied to interest in credit card debt to reduce the nations debt burden.
At the end of the day, the privately owned Fed must fall (throw the moneychangers out of the temple). Do not be suckered into the gold standard (we had a gold standard during the first last depression, remember). What works is nationalized banking, and the government issuing it's own money w/o having to pay interest on it. It worked for Lincoln, it worked for Hitler, and it is working for China. It also got Lincoln and JFK killed (he was the last President who issued freely circulated US Notes -greenbacks and proposed to issue silver certificates as well).
The other thing needed is Federal usury interest laws. I mean, 20% for credit card debt is absurd. If you are deserving of credit, you should not be ripped off when using it, especialy as with mortgages, it is money created from nothing. Many states have usury interst laws, but a court ruling 80's essentially made the weakest state law (no limit on interest) the defacto Federal law.
Unfortunately, nothing will be done. The international bankers and corporatiosn want to collapse the economy. Sir Alan "Bubbles" Greenspan was recently quoted as saying on 12/27 on NPR:
"What I have to forecast is something will happen that is unexpected, which will knock us down.....We are in a turning phase and extraordinary improvements in the world economy that have occurred in the last 15 years are transitory, and they are about to change. So I think the whole process will reverse."
The British system of empire was free trade and the worlds nations on a gold backed currency issued by private central banks they could control, and which allowed them to control nations. The American system was orginally one which protected American Industry and easy credit from a National Bank so that production and money to finance it were independent of foreign financiers.
The Fed's creation in 1913 was the mechanism that allowed our economic system to become hijacked by the British elite and the traitors within our own borders, and so we are now under their control. Will there be another tea party to free ourselves from foreign-domestic international globalists who want to destroy America by enslaving the population with debt, and moving their jobs to China so as to plunder it's resources at will and using our military to do their bidding. I doubt it.
The technology for effective mind control of the masses might be quite advanced. This could explain all the zombies out there with such Orwellian babbling of the cult-phrases like "I don't believe in conspiracy theories".
That people who are anti-war could actually vote for McCain and Hillary in the NH primaries is equally mind boggling.
But money will be the topic for 2008. Read Ellen Browns "The Web of Deceipt" for a better understanding of the Oz you live in.
It will be another bailout put on the tab of the ignorant citizenry.
Danny Schechter writes:
"Remember: the finance industry, along with real estate interests are the two leading financiers of politicians."
While this statement is true, it does not apply equally to all politicians.
One can ferret out some of the information from FEC filings at www.fec.gov, but it's easier to simply view someone else's parsing of the data, such as The Center for Responsive Politics site:
http://www.opensecrets.org/pres08/select.asp?cycle=2008
This page opens up with "Lobbyists" as the default industry selected. While interesting, they're relatively minor contributors. Pick a few other categories such as "Real Estate" and "Securities and Investment", which are much more relevant to Mr. Schechter's claim. Here there are distinct differences among candidates.
See also the Campaign Finance Institute site:
http://www.cfinst.org/pr/prRelease.aspx?ReleaseID=176
We need more states to follow the lead of Arizona and Maine in enacting public campaign finance laws.
"A week ago, I was on a panel on subprime lending with New York Senator Chuck Schumer who said he wanted to see Mozilo "boiled in oil-figuratively." He added, "if he doesn't like it, 'TFB'." Translation for those not from Brooklyn: "Too F*cking Bad.""
'GUAFB' translated means: Give Us a F*cking Break!
The Bankruptcy Reform Bill was rushed through congress in Feb/Mar of 2005 because everyone in Congress knew that the shit was going to hit the fan with these predatory and easy money mortgages.
Check out the chart of "U.S. failed banks and mortgage lenders" from 1990-2007. http://news.google.com/archivesearch?q=failed+banks+and+mortgage+lenders+us+2005&btnG=Search+Archives&...
Note the major increase in failures since George Bush took office. It's worse than the S&L Scandal when George Senior was President.
Where was Chuck Schumer and the others in Congress when CEOs like Mozilo were raking-in millions along with other Wall Street ponzi schemers involved in securitizing these sure-to-default loans?
Good one thorpe, LOL. But peak oil is not on my hit list.
Let's not forget Peak Oil, Global Warming, Sea Level Rise, and the Methane Burps! This could be exacerbated by the increased comsumption of all those beans and/or Kem Patrick's wife's famous burritos.
We aren't in a depression ABELITO, we are in a the first stages of a recession, in spite of what we are hearing on the news that a recession is possible. The current recession will worsen weekly, until we are on the brink of the depression, perhaps near April or May, ___ maybe sooner. Barring a miracle.
When the depression hits, it will come as a thief in the night. The following day, you will be able to get any cash you need from your bank accounts, up to the Federally insured amount, but any credit cards you have will be frozen. I'm pretty sure social security and government retirement checks will either stop, or be greatly reduced. The dollar's value will be lower than whale shit, gold rose to $800 an ounce last month and now it's $900+.
Our greenback is not backed by anythng except a promise to pay and if the government is broke, the only way they can pay, is by printing more money, and the day will come, and come soon, when they'll stop printing,___ the paper and ink will be worth more than the paper it's printed on. __ That's a depression.
Within days, the supply of incoming food stocks in the super markets will cease. Fuel prices will double or more as will everything else of any value. Small businesses will close by the millions as will the big ones. Millions will suddenly be out of work, and if they live from paycheck to paycheck, as a majority do, what happens within a week or two?
If you are not well prepared, have a years supply of food for every member of the family, dry beans, rice, cooking oil, flour and dry milk, aspirin, one a day vitimans and toilet paper etc, you are going to suffer. Those millions of small farmers who were here in 1929 are history, we now import over 40% of our food. Those imports will cease overnight, no one is going to ship us anything if we can't pay for it.
Better have some rat and mouse traps and learn how to stew rodents. We need a certain amount of fat in our diets or we get sick, the only fat in a mouse or rat, is in their intestines.
As Nouriel Roubini, a Professor at the Stern School of Business recently wrote on his blogsite, Global EconoMonitor:
""It is increasingly clear by now that a severe U.S. recession is inevitable in next few months...I now see the risk of a severe and worsening liquidity and credit crunch leading to a generalized meltdown of the financial system of a severity and magnitude like we have never observed before. In this extreme scenario whose likelihood is increasing we could see a generalized run on some banks; and runs on a couple of weaker (non-bank) broker dealers that may go bankrupt with severe and systemic ripple effects on a mass of highly leveraged derivative instruments that will lead to a seizure of the derivatives markets... massive losses on money market funds with a run on both those sponsored by banks and those not sponsored by banks; ..ever growing defaults and losses ($500 billion plus) in subprime, near prime and prime mortgages with severe knock-on effect on the RMBS and CDOs market; massive losses in consumer credit (auto loans, credit cards); severe problems and losses in commercial real estate...; the drying up of liquidity and credit in a variety of asset backed securities putting the entire model of securitization at risk; runs on hedge funds and other financial institutions that do not have access to the Fed's lender of last resort support; a sharp increase in corporate defaults and credit spreads; and a massive process of re-intermediation into the banking system of activities that were until now altogether securitized." (Nouriel Roubini's Global EconoMonitor)
How do WE insure that BRONTOBURGER?
Whenever the upcoming depression hits, (many feel it is hitting, already) It should be referred to as The Great Bush Depression, much like the Great(Herbert) Hoover Depression of yesteryear.
Maybe Countrywide isn't quite big enough to lean on Congress for a complete bailout at taxpayer expense. BoA is much bigger and it's old money. This deal is about selling out to the Godfather, who can squeeze more insurance money out of the corpse of the loser.
Bank of America is buying Countrywide on the cheap.
If by some radical measure of immense mis-management both companies go down the tubes....so what. Let them. Let's just make sure not to have government bail out programs or gov't backed loans.
Five years from now, Bank of America is probably going to look to its own shareholders like a (predatory) financial genius for picking up a big chunk of the mortgage market share on the cheap.
One of the sets of big losers in this deal are the former shareholders of Countrywide, probably some of whom are individuals and maybe some institutions such as charitable endowments and pension funds. Whoever they all were, they weren't all fatcats for sure, and that group just lost a lot of money without recourse to get it back later---not to mention the difficulties still faced by homeowners with difficult mortages. Mozilo, it seems, is skating.
Meanwhile, Democrats now ought to make Angelo Mozilo a household name for sheer outrageousness (the new poster child, as they say, since Enron and Ken Lay are old news) and not stop repeating it all the way through November. He, mafia-sounding name and all, is a great symbol of what's wrong with our country. When a modern corporate management errs, employees lose, customers lose, stock-holders lose, but the manager wins with a parachute and the predator lurking behind wins picking up the pieces on the cheap. We could do better, and citizens, if properly educated will believe we can.
A savior "bailout", it was? Hardly. And Democrats are dumb if they let it be called that in public opinion.
After the Great Depression, and when part of the stages of that collapse had been a run on the banks, there were several reforms put into place. One was called Glass-Steagal, and it put limits on what banks could own. Essentially it said banks had to stay just in the banking business. They could run or buy stock brokers or insurance companies or other financial businesses.
Back in the 90's, the Republicans and the Democrats teamed up to repeal Glass-Steagal, and Clinton signed that into law.
As a it first step, it might not be a bad idea to make that the law again. But don't expect the Dems with their big contributions from Wall Street and the financial industries to ever say that.
Only one reform will work.
Eliminate the Federal Reserve and make fractional reserve banking illegal. Then return to the gold standard.
foxetrader and dcbeltway are correct. Too much of the public rails against big government but these same people are silent or happy when Big Banks get all the unlimited bailouts from the same government they "claim" to hate. Out here in South Carolina, voters are more worried about their taxpayer money going to funding "abortions" and stem cell research than they are worried about their taxpayer money going to illegals wars and occupations for oil and Big Banks. Come to think of it, the Bankruptcy Bill was designed to provide unlimited cushion comfort for the Big Banks while at the same time making the hard floor for the rest of us harder so that we'll all crash harder than ever before. Never ever believe a politician that tells you to "go out and spend" especially in a time of war. Those who learn this lesson from the Orwellian tragedy of this country will have an easier time marching to freedom no matter how tight it gets out there.
i pledge allegiance to the bank of the fascist remnants of america, and to the dwindling dollar for which it stands, hordes of homeless UNDER GOD, in freefall, without liberty or justice for anybody...Goodnight Amerika...Goodnight Johnboy.
Many of our banks are in a "survival" mode, trying to hide their losses. When the banks stop lending, the ecomomy goes down the tubes. It is just another very important signal, that really tough times are coming.
this article is useful in the way it shows how an institution's assets are in large part derived from juggling on the stock market. the thing is, the whole system rests on such juggling these days, with coporations forced to loot living standards in order to keep the bubble inflated. forget 'capitalist greed,' and think 'capitalist desperation.'
In the same way that most people can understand a square, but not a tesseract, most people can understand a Ponzi scheme, but not these shenanigans.
Last year, one of my BOA accounts was overdrawn due to a "computer error." So what did they do? Correct the error? Nope - they automatically deducted the false overdraw from another of my BOA accounts WITHOUT WARNING.
My heroes.
The rich are protected, par for the course. Hope though, is that the common serf punishes the big institutions. Unlikely - which is the host or the parasite?
Devil will take the hindmost, for everyone else though, they have the minivan to drive to Costco on Saturday for a Soviet style line up to buy more shit. It's still in many folk's budget as gas and food climb in price. Add in a new flatscreen, a cancerously toxic corporate job tempered with a scrip for more Effexor, and things are "a-ok".
Countrywide going broke? That's a crock. Their thug CEO Mozila stands to rake in hundreds of millions of dollars in compensation. This subprime business is a manufactured crisis. Shock and awe vulture capitalism if you will.
http://abcnews.go.com/Business/MarketTalk/story?id=4121306&page=1
Its taxpayers that are going to end up bailing out Bank of America on this purchase.
http://money.cnn.com/2008/01/11/news/companies/sloan_countrywide.fortune/?postversion=2008011114
Remember the Savings and Loan scandal of the 1980's under Neil Bush? Well its back under the Chimp. People really have 5 minute memories in this damn country.
Stop doing business with banks. Find a credit union. They offer more for less and profits stay local
From Wikipedia
In September 2007 Countrywide announced a major public relations campaign titled "Protect Our House" to address negative reactions to its corporate downsizing and mortgage defaults and foreclosures. The campaign was to be run by Burson-Marsteller, a firm run by prominent pollster Mark Penn. [4] Countrywide employees were given the opportunity to sign a pledge of support to the company and the campaign, whereupon they were issued green wrist bands.
Isn't this why Congress passed the Bankruptcy Bill? It should have been called Take the Public to the Cleaners Bill.